The illustration shows a figure standing in front of a blue lake shaped like a face, with a bottle floating in it, illustration: Gary Waters via Ikon Images/picture alliance
Message in a bottle, illustration: Gary Waters via Ikon Images/picture alliance

Message in a bottle

The Mediterranean has long been a crossroads of cultures and power struggles. Today, its cultural exchanges remain rich yet often one-sided, shaped by Northern agendas. Can outdated notions of diplomacy and soft power give way to more genuine, horizontal strategies of dialogue and creativity?

Over the last decades, exchange, interaction and support within the culture sector has been at the heart of a significant number of programmes, resources and meetings between Europe and its Southern Mediterranean neighbours. This has given rise to both a significant amount of debate and some criticism, but it has also provided thousands of citizens on both sides of the sea the opportunity to learn something new.

The fact remains however, that cultural development, dialogue and partnership policies and programmes are generally unwieldy and tend to go in one direction only, from North to South. The fragile nature of political, civic and public spheres in the Southern Mediterranean states is no doubt partly to blame for this situation. 

There seems to be consensus, in the South at least, that in spite of the large number of initiatives that have been undertaken, few schemes have been able to create the kind of familiarity and closeness that can arise in certain disciplines and communities out of a genuine sense of curiosity or intellectual exchange. 

The majority of initiatives are dominated by the large number of formal, institutional and public programmes and projects that naturally tend to convey and reinforce European political thinking and ideology.

Since 2000, culture seems to have resurfaced as an essential component of successful diplomatic relations between Europe and its Mediterranean neighbours to the south. Over the last few years, the European Commission has repeatedly reminded us of the key role that culture has to play in building international and external relations. 

There seems to be consensus, in the South at least, that in spite of the large number of initiatives that have been undertaken, few schemes have been able to create the kind of familiarity and closeness.

Several states have also adopted an official or even unofficial policy of integrating culture into their diplomatic efforts. Many national cultural institutions have expanded their activities and sought to create meaningful programmes and services at their centres of operation in the South. What is perhaps not clear is what they are actually hoping to achieve and whether they have been successful. Just how successful is traditional and modernist diplomacy in this day and age? Are its premises and assumptions still viable for our contemporary world and the one we seek to build in the future? 

It seems that outdated strategies of ‘soft power’ and binary, oppositional dialectics need to be replaced with more nuanced, horizontal and sincere strategies that move away from notions of conflict management towards genuine needs and values based on mutuality, sharing and commonality.

Psychogeography of the Mediterranean

Over time, the psychogeography of the Mediterranean has tended to fluctuate between division and commonality. Some have seen it as a bridge between peoples, others as a gulf. Throughout history it has always been a place that awakened a sense of longing or fascination, a place that either had to be feared or defended against.

Nevertheless, the Mediterranean has always been and continues to be a transitional space, a place of cultural fusion, a space to claim, own and manage. There is no doubt that controlling it has been at the heart of various civilisations. It is perhaps no coincidence that arguably one of Europe’s first nationalist empires not only claimed it, but gave it the name “mare nostrum”, our sea. It is no surprise that the concept of the Mediterranean was created in Europe with the advent of colonialism and the solidification of yet another concept, that of the nation state.

The Northern discourse that has shaped its political, geographic and historical classification seems to have constrained the cultures and peoples of the Mediterranean and prevented overlapping and complimentary historiographies, identities, narratives and opportunities from emerging ever since. The rich and enriching organic linguistic, literary, musical, culinary and intellectual development and joy of creation of the past seem to have lost their way, both in form and function, with the solidification of nationalist, modernist and totalitarian modes of governance and hegemonic ideologies. 

The people that inhabit the coast of the Mediterranean today deserve better opportunities for creativity when it comes to highlighting their common heritage, pursuing forms of cultural fusion and creating new Mediterranean platforms and modes of belonging that will allow them to better project themselves in the world. 

Historical, philosophical and theoretical studies of the peoples and cultures of the Mediterranean should, in my opinion, accompany our exploration, analysis and development of systems and structures of exchange, partnership and dialogue that seek to foster the wellbeing of communities in Europe and the Southern Mediterranean. The cultural realm, with artists, intellectuals, cultural critics, theoreticians and philosophers at its helm, seems to me to be the ideal vehicle to take us on a voyage of rediscovery into our common past. 

“The cultural realm, with artists, intellectuals, cultural critics, theoreticians and philosophers at its helm, seems to me to be the ideal vehicle to take us on a voyage of rediscovery into our common past.

We need to start a process of deconstruction, re-imagination and transformation of the ideological, institutional, governance and political frameworks that determine the relationships between Europe and the Mediterranean. This will be a delicate, complicated and not particularly reassuring journey, because a process of generous and serious reaching out towards the ‘other’ will also require the need to revisit and rewrite one’s own narratives, which in most instances have been created in direct opposition to that very same ‘other’.

Rich, but chaotic exchange

The history of exchanges between Europe and the Southern Mediterranean is rich but also chaotic. There are a whole range of formal initiatives that we can scrutinise and learn from. These include the Euro-Mediterranean Partnership and ist Euro-Mediterranean Strategy on Culture, the Euromed Heritage and Euromed Audiovisual programmes, the Anna Lindh Foundation for the Dialogue between Cultures in the Mediterranean, the European Neighbourhood Policy, the efforts of the Union for the Mediterranean and the Council of Europe as well as a cluster of civic and non-governmental programmes and initiatives. 

The intelligent work of the European Culture Foundation is particularly worth noting in this connection. Given such a wide range of sometimes contradictory programmes, there has been very little in the way of coordination between civic, private and public initiatives and a great deal of confusion on the ground in the cultural sector that these programmes are meant to serve. Despite the fact that a great deal has happened and that there is a much more lively exchange between North and South these days, there is still much to be done. Too often, Southern ‘partners’ feel frustrated and left out of the creative and analytical process.

The people that inhabit the coast of the Mediterranean today deserve better opportunities when it comes to highlighting their common heritage, pursuing forms of cultural fusion and creating new Mediterranean platforms and modes of belonging that will allow them to better project themselves in the world.

There are many ways to help diffuse and improve this situation. There is often an assumption that Southern partners and societies need to embark on a ‘learning process’. In many respects this is either doubtful or even completely untrue. 

I believe it is just as important, however, for European structures and societies to also evaluate whether embarking on a process of ‘unlearning’ might not also help them to put divergences into perspective, to re-evaluate their modus operandi and bring radical creativity into their processes. Without that willingness, Northern partners can be left with a reductive, limited and perhaps even dishonest notion of their actual and potential partners, who tend to have to start culture and policy work from the ground up because they lack the necessary framework or background. 

With much behind us in terms of accomplishments and lessons, the coming period calls for in-depth reflection, synthesis, learning, humility, honesty and radical creativity in terms of self-examination and the envisioning of a better common future for all.

Celebrating interwoven histories

The current frameworks that have helped shape and govern relationships between Europe and its Southern Mediterranean neighbours are modernist in nature and fail to grasp the desires and needs of the people and cultures of the individual regions. 

Rather than having a “geometrically induced logic” of boundaries, barriers and differences, what is urgently needed is a framework that acknowledges and celebrates overlapping practices and interwoven histories. This would favour less rigidity, more visceral and practical comprehension and a respect for the multiplicities and complexities of the relationships and dynamics.

About the author
Moukhtar Kocache
Consultant on civil society development

Moukhtar Kocache is a consultant on curatorial practice, media, philanthropy and civil society development, particularly in the Middle East and North Africa. Key areas of his activities include alternative media platforms and media reform agendas in the MENA region, as well as the development of local philanthropy.

Culture Report Progress Europe

Culture has a strategic role to play in the process of European unification. What about cultural relations within Europe? How can cultural policy contribute to a European identity? In the Culture Report Progress Europe, international authors seek answers to these questions. Since 2021, the Culture Report is published exclusively online.

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