Country Report
With its triple identity as an Islamic, African, and Arabic country, Egypt has great potential for creating an attractive image to several distinct international audiences. After the Arab Spring, Egypt is in search of a national narrative that can bridge the gap between its historical legacy and political turmoils. Its external cultural policy serves this role by reviving its economy through tourism and creating space for its foreign policies and regional disputes. In addition to cultural tourism, Egypt also exercises its soft power through peacekeeping, cultural heritage, and creative industries.