Country Report
With its triple identity as an Islamic, African and Arab country, Egypt has great potential to create an attractive image for various international target groups. In the aftermath of the Arab Spring, Egypt is searching for a national narrative that can bridge the gap between its historical heritage and political turmoil. Its foreign cultural policy serves this goal by creating space for foreign policy and regional conflicts, as well as reviving the economy through tourism. One in four net new jobs in Egypt will be created by travel and tourism during 2014–2019. In addition to cultural tourism, Egypt is also exercising its soft power through peacekeeping, cultural heritage and creative industries.
