Taking Traditional Diplomacy Into the Digital Age
Social media is playing an increasingly important role in political communication. Authenticity and honest self-representation are the key to credibility among social network users. How can external cultural policy (ECP) use this potential to strengthen dialogue beyond communication about Germany? What country-specific preferences must a social media strategy take into account? How can appropriate communication channels be identified for the ECP‘s target groups and communication goals? How can diplomats be trained for social media communication?
