Understanding Russian Communication Strategy

Case Studies of Serbia and Estonia

Disinformation and propaganda have been part of Russian soft power and core elements of Russian security policy since 2012/13. The Russian government uses them to influence the domestic political debates of EU member states and their neighbours and to weaken their cohesion. What is Russia's communication strategy in Serbia and Estonia? Which instruments are used? What are the goals behind targeted disinformation and fake news? Russia's formerly reactive action from a supposedly weak position has now given way to a well thought-out communication strategy. The success or failure of this policy depends largely on the national elites in the target countries.


Year of publication: 2018

Stefan Meister, Juulia Barthel, Ruslan Stefanov, Martin Vladimirov

Type of publication: Studies
Topic: Digitisation and AI, International Cultural Relations, Crises and Conflict Resolution, Culture and Foreign Policy, Media
Edition: 1
Pages: 61
Series: ifa Edition Culture and Foreign Policy
Art. No.: 7058