Country Report
Relying on its strong national brand and positive perception abroad, Sweden made it to the ranks of soft power elite. The “Greta Effect” vaulted the country into today’s position as a world leader in the quest for solutions to global problems like climate change, gender equality, and sustainability. @sweden entered into history as the most democratic representation on social media where average citizens took control of the country’s official Twitter account, and with the goal to express Swedish diversity and commitment to democracy.
